personality vs identity

Every now and then, inevitably, the ineviatble debate sparks again in the online community as to what is “identity,” what is “digital identity,” and whether we can have several identities or only one, etc. I feel that we need to look at the differences, as is usually perceived between personality vs identity - they are often mistakenly are conflated.

Identity: set of attributes that allow to recognize a person or set of persons as unique or distinct. Key variables: distinction, uniqueness.
Personality: this refers to a type or characteristic of behavior and the psychological classification of different types of individuals.

Thus online identity: (wikipedia does it well)or internet persona is a social identity that an Internet user establishes in online communities and websites. Although some people prefer to use their real names online, most Internet users prefer to be anonymous, identifying thru pseudonyms, which reveal a little of their identies.

In some online contexts, including Internet forums, messaging, and multiplayer online games, users can represent themselves visually by choosing an avatar... As other users interact with an online identity, a reputation develops.

The concept of the personal self, and how this is influenced by emerging technologies, are a subject of research in fields such as psychology and sociology. The Online disinhibition effect is a notable example, referring to a concept of uninhibited behavior on the internet, arising as a result of anonymity and audience gratification.